Is Your Home the Exception?
Sunday, March 25th, 2007Sellers, take a deep breath, take a step back and look honestly at your home… would you pay what you’re asking for your own home? Probably not, so why do you think a buyer is going to pay that price? It is time to wake up, especially since the Buyer has been actively looking in the marketplace at actual comparable homes.
Start by being realistic!
Perhaps some sellers need to see their competition. It’s normal to feel that your home is the nicest and the best value and a steal at 5 times what you paid for it… You need to evaluate the reasons you want to move and then together with your real estate professional prepare the plan to accomplish the goal.
For your own sake, try and forget former market conditions. You’ll start to reminisce about the 2 slices of pizza and a coke for under $1. It’s time to move on. I have proven my point to six of my recent sellers in the last few months: Five of these sellers listened, two are sold and closed and three are under contract… the sixth one is still available. The one home owner that didn’t follow the program has the following situation: When we began the listing process, the beginning of this year, there were 23 condos for sale in this luxury oceanfront hi-rise in Sunny Isles Beach, we priced this oceanfront 2 bedroom 2 1 ? 2 bath condo with over 1600 sq ft, fabulous kitchen, immaculate condition, with marble and wood flooring at $799,900.00 between $50K and $150K less than actual comparables in the SAME building. In February, we had an opening offer of $730,000.00 we had recommended to our seller to counter at not more than $750,000 or perhaps $760,000 if they would consider leaving the beautiful wood furniture. Their stock answer was that they were losing $100,000 against what they could have sold the unit for back in 2005 and that $775,000 would be the lowest they could consider. The buyers went to $740,000 unfurnished and would have paid $750,000 furnished… there are now 47 units available for sale, we have since reduced the price to $775,000, which is still the lowest in the building, however… if I bring in a similar offer now I think the apartment would be sold. The other five happy sellers received within 1% to 3% of their asking prices. Call me – I will sell your home.